W45: Weekend

We're barreling towards mid-November already, holiday advertising has taken over, and the world is making sense of how to wrap-up this year and start the next. Here are a few things to think about: old is new again, but some things never change.

Hollywood's getting a new Old Guard as Ben Affleck and Matt Damon dig in with Artists Equity, taking a new approach to the creation of titles with higher engagement and fairness-based principles for everyone involved in the production process. ⟾

Apiaries are no longer the province of esoteric Mr. Holmes; they've become a de facto determinant of what's in, according to Architectural Digest. We need more bees now than ever, even if it's just in the name of luxury. ⟾

Runway is already in use at Lionsgate after their contract began earlier this year, putting video-generating AI tools directly in the hands of those crafting films. As with all things AI, everyone's watching to observe the real costs and benefits. ⟾

Live the life aquatic in beauty with Konga's new wood-paneled and solar-powered houseboat, giving you some contemporary Scandinavian vibes. A solid back-up option in the event the AI takeover is harsher than expected. ⟾

The publishing industry is better paid, happier in their jobs, more diverse, and more frightened of AI than previously, according to the 2024 PW Industry Report. The same trends hold across other industries, especially those with union representation. ⟾

Nosferatu seems perfect for a gothic holiday in the event you aren't feeling the Hallmark brand of cheer. The initial screenings have elicited intense, positive remarks. Here's to this new take on a perennial classic. ⟾

Margot Robbie is taking Wuthering Heights to theatres via Warner Brothers, despite a $150 million offer from Netflix. The value of classics is undeniable, and Margot's vision for the film better aligns with the idea of a proper theatrical release. ⟾

Airplanes could run on hydrogen if tests by Pratt & Whitney are successful. The storied engine-maker is planning to showcase portions of their new turboprop. Relatively old tech, made new again. ⟾

AI is changing everything, but everything is changing anyway. Here's to a week of change and reinvention as we prepare to live in the future of 2025.